Let's get

Cozy

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Let's get

Cozy

Shop now

Welcome to Aldri Sur

We make apparel & accessories for active, outdoor people.

Holiday Gifts &

Accessories

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Apres Ski Bauble Holiday Ornament
Turkopp Wooden Travel Mug (Smooth Grain)
Neon 90s Bauble Holiday Ornament
Possum Coffee Vinyl Sticker

Project Upcycle

A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.

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MOUNTAIN INSPIRED

Headwear

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Our Story

Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed.
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Quaint brown Norwegian mountain huts with organic fuzzy living roofs nestled beside a mountainside and a turquoise fjord

What is 'Aldri Sur'?

The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur

OUTDOOR

ESSENTIALS

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Arna Ultra-Light Running Cap in Celeste
Sale
Men's 16 Mountains Upcycled Pocket T-Shirt in Brown Tie Dye (XL)
Sold Out
Turkopp Wooden Travel Mug (Dappled Grain)
Daytrip 20 L Rolltop Backpack

What people are saying

★★★★★

Where do I begin?

(Neck Tube)

Women owned business, affordable AND stylish! The material is great & I haven't had any issues with my tube stretching or not staying put while I run.

Melissa P
★★★★★

Lots of pockets & space

(Daytrip 20L Backpack)

There is so much room in this bag. Even after having it for a couple weeks, I just discovered extra pockets inside! It fits all types of water bottles too.

Anna P
★★★★★

My go-to running hat

(Topo Hat)

Cool & comfy hat that is perfect for my style of hiking/trail running. I'll wear it until there is nothing left. Which appears like it’s going to be a while.

Eric M
★★★★★

The perfect lid!

(Arna Ultralight Running Cap)

Bought them for 3 bada$$ women in my life: my wife, daughter, and daughter-in-law. Great colors, lightweight, low profile - the perfect lid!

Tom C
★★★★★

Sticker proud

(Recycled Sticker)

Very happy to have received two of the ALDRI SUR recycled stickers! Put one on my ice chest and the other one on my ALDRI SUR water bottle.

Sam R
★★★★★

One of my favorites!

(Peaks Trucker)

The ventilated tech sections keep my head cool and I love the mountain designs. It’s also made with quality materials.

Sarah TH

#EXPERIENCEALDRISUR

We love seeing our apparel come to life on your adventures. Share your photos with #ExperienceAldriSur and tag @ALDRISURAPPAREL to be featured.